Twitter Archive

  • Attending numerous speakers at the <a title="SMWF Europe" href="http://www.google.com.au/url?sa=t&rct=j&q=smwf%20europe&source=web&cd=1&ved=0CGQQFjAA&url=http%3A%2F%2Fwww.socialmedia-forum.com%2Feurope%2F&ei=TtmvT_OgA8mciAeC2d3qCA&usg=AFQjCNF2NHirQAZ60K71n5MWVu5R3y-bKQ&cad=rja">SMWF Europe</a>, I noticed a few trends emerge from each presentation highlighting <strong>social media trends for 2012</strong>. Social media is evolving this year; moving away from current models towards a more interactive and seamless presence. The shift takes on three main strategies; including the integration of social media(#1 and #2)

    5 Social Media Trends for 2012

    Attending numerous speakers at the SMWF Europe, I noticed a few trends emerge from each presentation highlighting social media trends for 2012. Social media is evolving this year; moving away from current models towards a more interactive and seamless presence. The shift takes on three main strategies; including the integration of social media(#1 and #2)

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  • I was recently approached by a country manager of a large food franchiser who asked me “what is with this <strong>social media</strong>?” A further conversation ensued highlighting how an older generation might not understand the implication of what <a title="Social Media" href="http://en.wikipedia.org/wiki/Social_media" target="_blank">social media</a> entails.

    Social Media: 3 Main Pillars

    I was recently approached by a country manager of a large food franchiser who asked me “what is with this social media?” A further conversation ensued highlighting how an older generation might not understand the implication of what social media entails.

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  • Timing is everything.  I am often reminded of a company who ran into major problems due to an early entry into location based advertising on cellphones, that users perceived then as invasive. Today, location based services are not only becoming the norm, but are also stimulating new ways to share information and fostering new applications to exploit these interests. People are sharing their private lives in attempts to increase communication and bonds with others without fully understanding the consequences of those actions.

    Privacy Pendulum: Addressing HR and Client Concerns

    Timing is everything.  I am often reminded of a company who ran into major problems due to an early entry into location based advertising on cellphones, that users perceived then as invasive. Today, location based services are not only becoming the norm, but are also stimulating new ways to share information and fostering new applications to exploit these interests. People are sharing their private lives in attempts to increase communication and bonds with others without fully understanding the consequences of those actions.

    Continue Reading...